Real estate

What is Value Add Real State - Ultimate Guide 2023

Written By Urban Real Estate Center
Last Updated: Dec 23, 2022 •


Investing in Value Add Real Estate is an increasingly popular way for finance and real estate professionals to generate investment returns. With the potential for high returns and minimal risk, it's easy to see why this method of investing is gaining traction.

To help you understand more about what the value add approach entails, this blog post will serve as your ultimate guide to Value Add Real Estate investment in 2023 - from exploring opportunities available within different markets and strategies to answering common questions investors have when entering the market.

By combining experience from renowned industry experts with real-world data analysis, we've put together a comprehensive guide that aims to give every reader an informed understanding of how to become a successful Value Add Real Estate investor.


What is Value Add Real State?

Value-add real estate is an exciting and rewarding venture for investors. It involves analyzing a property and creating improvements that will add value to the product or service offered, ultimately leading to higher rent charges that tenants are willing to pay.

For example, suppose you purchase an old apartment building. In that case, some of the ways to add value might include renovation of the common areas, upgrading amenities such as appliances or fixtures in individual units, improvement or addition of landscaping elements around the site, and even offering on-site services like laundry facilities. 

These enhancements can significantly affect your investment's return on investment (ROI). Still, it is important to remember that each enhancement you make must be well thought out and strategically designed for maximum effect.


How Does Value Add Real Estate Investing Work?

Value add real estate investing is a tried and true method of getting returns from investing in investment properties.

The value-add process involves identifying value-add properties that are below the market value and making improvements to them, allowing you to either sell the property for greater value or rent it at a higher rate.

The primary goal of value add real estate investing is to acquire undervalued properties and make them more attractive to potential buyers. 

For instance, an investor may purchase an old apartment building and renovate it with modern appliances and amenities such as granite countertops, in-unit laundry, or even rooftop decks. 

These upgrades can increase the market value significantly without necessarily increasing rental rates or selling at higher prices than comparable properties on the market would expect.

Different value-adding options are available, ranging from simple cosmetic upgrades to offering an additional good or service before selling or renting. Therefore, value adds real estate investing results in more return and allows investors to unlock opportunities otherwise unavailable with traditional investing methods.


How Risky is Value-Add Real Estate?

Value-add real estate has been gaining traction in the multifamily real estate market. But how risky is it? Value-added products are designed to increase the economic value of a product before it is sold.

This involves renovating, repositioning, or improving an existing asset to create something more valuable than what was originally there. Although this form of investment can be incredibly lucrative and generate high returns, some risks are associated with value-add real estate. 

If your risk threshold appears low for your current strategy, you may want to consider other asset types.

  • Core Real Estate: The deemphasized properties are often located in Tier I only or Tier II at the beginning of the risk spectrum. The rentals are in great condition and are leased to high-quality tenants. Investors frequently pursue buy-and-hold tactics.

  • Core-Plus Real Estate: Like central real estate, these properties are often located in desirable markets but involve marginally greater risk. For instance, the property might require some minor upgrades, or it may be partially occupied.

  • Opportunistic Real Estate: The riskiest properties also provide the highest potential returns. Investors should be advised that they must be willing to hold onto these assets for some time, as it may take many years to begin upward progress and even longer to complete extensive renovations.

Contrary to passive investors, those with experience with value-add real estate should ponder whether Sponsorships have strong track records in developing business strategies that may need a capital-intensive renovation or upgrading.

When evaluating the potential return on investment for any value-added product, investors need to consider the total value added versus the amount spent on renovations and improvements.

Investors also have to think about unexpected costs associated with maintenance and repairs and potential tenant vacancies that could occur during construction.


Basic Value-Add Real Estate Examples

Real estate investors understand the importance of adding value to their properties to maximize their returns. Whether you are just starting the business or have been an experienced investor for years, it is always helpful to be familiar with basic value-add strategies. Below I will provide an overview of some common value-add real estate examples, outlining the advantages and potential pitfalls associated with each one.

1. Interior Upgrades 

Interior upgrades can be one of the most effective ways to add value to a real estate product. These upgrades are often inexpensive yet can create a new look and feel to a property. Interior upgrades usually include small changes such as new paint colors or flooring or larger projects such as redesigning the layout of a kitchen or adding additional rooms or bathrooms.

Interior upgrades are also great if you are trying to attract potential buyers. They provide value not just in the moment but into the future, whether it's increasing resale worth or maximizing rental income. Interior upgrades can have a large impact on the overall value of a property and should always be taken into consideration when thinking about making improvements at any level.

2. Common Area Improvements

Common Area Improvements is the perfect example of a real estate value-add venture. This strategy involves buying a property below market value, renovating it to be current with modern standards, and then either holding or selling it at an increased rate to maximize profit potential.

You can greatly increase the property's overall desirability by improving the common areas, thus driving up its total value. With Common Area Improvements as an option, real estate operators have the potential to create significant returns by investing in properties and subsequently attracting higher-paying tenants.

Investors can exceed their desired cap rate after a specified hold on their investment by investing $100,000 per unit and increasing rents by 40% due to renovated properties. Such opportunities demonstrate why Common Area Improvements are becoming a light at the end of the tunnel for those who want to increase profitability in any real estate portfolio.



Value add real estate investing is a viable strategy for anyone looking to make a solid return on their investment. By adding value to your property through renovations and other means, you can increase the sale price of your home and make a significant profit. This guide has provided you with all the information you need to get started in value add real estate investing. So what are you waiting for? Get started today.

Urban Real Estate Center

Value Add Real State - Ultimate Guide 2023 Meta Description: Are you ready to take your real estate investing to the next level? Learn the ins and outs of value-added real estate investing in our Ultimate Guide 2023.