Our Mission

Urban Real Estate Center is on a mission to establish the central junction in which real estate professionals come together to get trained and mentored by top experts, and gain access to capital and deal-flow by building the most professional global community of real estate professionals in the industry.

Our Story

Years ago, the founders of the URE Center realized that current education and training programs for real estate professionals simply arent providing results, while at the same time demand for these programs is always rising. They decided to establish the URE Center in order to disrupt traditional learning by applying knowledge directly from captains of industry coupled with practical skill building techniques and hands-on training and mentoring from multiple disciplines. They created an experience for individuals and teams that provides a comprehensive solution for gaining expertise, skills, knowledge and personal guidance in order to elevate their careers and empower them to take a major step forward in their professional development. Today, the URE Center team is passionate about helping real estate professionals reach their full potential, increase their value proposition in the market and provide them access to transactions and to capital.

Founded, 300 members, first programs launched, opened TLV office
600+ graduates, launched mobile app, launched first national conference
900+ graduates, 40 employees, online community launched, 2 mega events, launched brokerage and transaction center
1,200+ graduates, TV and media programming, real estate news site launched - 200,000 monthly subscribers
2,000+ graduates, 2 mega events, 3 media channels acquired, news site - 400,000 monthly subscribers
3,000+ graduates, opened NYC + Miami offices, 2 mega events, new site -600,000 monthly subscribers
Our Core Values
Holler if you're in town!
Tel Aviv
Our birthplace, where it all began. HQ for operations team.
New York
The country’s largest real estate market by value and the home of our executive management team.
Our content development team is loving the weather and the hot real estate market in south Florida.

The Managment Team

As a seasoned entrepreneur and real estate content and media executive, Michael brings us 15 years of experience building transformative education and media platforms for the real estate industry.

Michael Assaf

Co Founder & CEO

Joe Berko is the co-founder of Astor Realty capital and president of Berko & Associates, a multidisciplinary brokerage firm that specializes in investment sales and structured finance.

Joe Berko

Co-Founder and Content Director

Yos is an experienced business operations strategist, with over a decade of experience in product leadership, general management and business development.

Yos Jacobs

Chief Operations Officer

Jeff Gottfried brings 20+ years of experience as a real estate development and financial expert having a successful track record of over $ 500 Million in successful real estate projects in various sectors.

Jeff Gotfried

Development and Investment Program Director

Brian Martin, CCIM, CFO of KW Philly, has over 25 years of finance, portfolio management and analysis experience in the real estate and mortgage banking industries.

Brian Martin

Finance and Capital Raise Program Director

Michael is the Managing Partner at AMBER Real Estate Partners and a former executive at Nuveen.

Michael Tomasino

Multifamily Program Director

James is currently an executive at Carl A. Nelson & Co, where he leads business dev. and procurement support in all venues to support in project delivery.

James Fettkether

Construction Management Program Director

As a member of the valuation and investment modeling team, Alan Wang provides valuation oversight to multiple investment funds with total value .exceeding $40B

Alan Wang

Acquisition Analysis Program Director

Andrew brings his extensive experience in commercial real estate, along with almost a decades experience as a Director at Berko & Associates.

Andrew Milbank

Senior Analyst and Coach

Alex brings his experiences as an Analyst at Astor Realty Capital along with commercial real estate expertise. He also serves on the Urban Real Estate Center's advisory board.

Alex Mokry


Valerie brings her operations and logistics experience working for Dell. She has experience as an Events Producer, developing and executing strategies for corporate virtual and hybrid events.

Valerie Mhere

Community Manager

Joel is a seasoned real estate business developer with vast experience building professional communities in the real estate industry.

Joel Ezekiel

Senior Director of Admissions

Garrett has Over 15 years of experience with a primary focus on building and integrating business development centers within multiple franchises.

Garret Patton

Program Manager

Daniel brings his Marine Corps Veteran experience along with his passion for solving problems and serving the needs of everyday professionals. He is currently a senior director of admissions

Daniel Ceuvas

Director of Admissions

Alyssa brings experience as a student success administrator. She currently provides technical support and administrative support for our live classes.

Alyssa Martin

Administrative Assistant

Liza brings 25 years of Administrative and Managerial experience in project management, administration and marketing.

Liza Vermaak

Customer Success Manager

Ben brings with him his years of experience as a software developer and tech manager, providing technical support and hardware and software expertise to the team and its live courses.

Benjamin Ali

Course operator

over +100 companies learn with us